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CAMPBELL RECEIVES AWARD FOR INNOVATION


June 11, 2005, White Sulphur Springs, W. Va. – The Associate Member Council (AMC) of the Grocery Manufacturers Association (GMA) today awarded its CPG Award to the Campbell Soup Company. The award is given annually by the AMC to companies that show superior innovation, creativity and industry collaboration.

“We are delighted to recognize Campbell Soup Company with this year’s AMC CPG Award,” said Peter Brandt, chairman of GMA’s AMC Award Committee and Vice President, Consumer Sector, Industry Solutions Group, SAP America, Inc. “Their Soup Category Leadership Plan demonstrated creativity, a willingness to take risks and, most importantly, measurable results. Our committee was impressed with the overall quality and quantity of the submissions we received, which demonstrated that innovation and creativity are thriving in the CPG industry.”

Accepting the award at the annual GMA Executive Conference, Campbell Soup Company President and CEO Doug Conant said, “We will continue to develop the Simple Meals category with new products, packaging, and merchandising solutions as well as dynamic consumer programs for creating center store excitement and growth.”

GMA also announced that E.J. Gallo Winery was honored as the first runner-up. Gallo’s submission was for an online food-wine pairing initiative developed in partnership with Albertsons.

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Based in Washington, D.C., the Grocery Manufacturers Association is the voice of more than 300 leading food, beverage and consumer product companies that sustain and enhance the quality of life for hundreds of millions of people in the United States and around the globe.

Founded in 1908, GMA is an active, vocal advocate for its member companies and a trusted source of information about the industry and the products consumers rely on and enjoy every day. The association and its member companies are committed to meeting the needs of consumers through product innovation, responsible business practices and effective public policy solutions developed through a genuine partnership with policymakers and other stakeholders.

In keeping with its founding principles, GMA helps its members produce safe products through a strong and ongoing commitment to scientific research, testing and evaluation and to providing consumers with the products, tools and information they need to achieve a healthy diet and an active lifestyle. The food, beverage and consumer packaged goods industry in the United States generates sales of $2.1 trillion annually, employs 14 million workers and contributes $1 trillion in added value to the economy every year.

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